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Beyond Reality to Open at Sangertown Square

Published: 04/07/2022

New Hartford, NY – Sangertown Square is excited to announce Beyond Reality will be opening Saturday, April 9th. This virtual entertainment location will open its doors in a 2,000 sq. ft. space next to Famous Footwear.

Beyond Reality is locally owned and operated by three friends, Blake Arcuri, James Costello, and Steve. Friends since high school, they have always bonded over video games and now virtual reality (VR). This new venture for the trio will bring virtual reality escape rooms to Sangertown Square.

“We wanted to be able to provide anyone the opportunity to come and enjoy what VR has to offer.” said Steve, co-owner of Beyond Reality. “Our goal is to provide an exciting way to come together with friends or family and try something new in the CNY area.”

Beyond Reality will provide a complete virtual reality gaming & entertainment experience. Offering a wide range of top-of-the-line VR experiences, Beyond Reality is great for a night out with friends or family and perfect for your tween’s birthday party.

For the latest sales, news, and information on Sangertown Square please visit our website, sangertown.com like us on Facebook, facebook.com/SangertownSquare, follow us on Twitter, twitter.com and Instagram, @sangertown_square.


About Sangertown Square
Sangertown Square is the Mohawk Valley’s only enclosed shopping center enjoying a superior location in Oneida County, the geographic center of New York State. Located in the town of New Hartford, Sangertown is located just outside the nationally renowned six million acre Adirondack Park. The center is anchored by Boscov’s, HomeGoods, Target and Dick’s Sporting Goods and offers more than 50 retail shops and restaurants.

About Pyramid Management Group, LLC
Pyramid Management Group is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 14 properties located throughout New York and Massachusetts. For 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.